The Company has not ceased to grow since it was created in 1902 by Firmin Bouvard. Relying on our historic know-how, we look to the future by constantly adapting our products in order to create tomorrow’s success.
After the Great War, Firmin Bouvard decided to set up a biscuit factory in Ceyzériat. The entire family was involved in making sponge fingers which were then delivered by a horse drawn cart. Their daily output was 130 kg.
Output and employee numbers doubled and the Company’s clientele came from as far as the departments of Ain, Jura, Saone et Loire and Savoy.
Manufacturing entered into a semi-industrialisation stage.
Chain conveyor ovens and biscuit moulds helped to modernise production. At the same time, a new production line led to the marketing of cookies.
Bouvard launched its range of petits fours pastry assortments as unbranded products.
The fourth generation of the Bouvard empire markets its ranges to the retail and distribution industry as unbranded goods and under the Biscuits Bouvard « Bibo Range ».
The business was acquired by Alain Lainé who defined a reorganisation plan and repositioned the Company in terms of both product Quality and innovation policies. This strategy enabled Biscuits Bouvard to develop its retail and distribution activities. In parallel and with a view to offering its clients a more comprehensive service, the Company set its sights on a policy of external growth.
Extending the butter biscuit and chocolate-topped biscuit range for children and adults.
The organic and diet biscuit range was extended.
Extending the range to include filled square, round or mini snacks.
Extending the range to include biscuits made with egg and dessert biscuits. Strengthening our position on the chocolate-topped petit beurre market.
By extending its range, Biscuits Bouvard became the French leader for biscuits made with eggs.
We optimised and adapted our Supply Chain in order to strengthen our presence on the international market.